About Us
Co-Founder
Janvi Parekh-Kapoor
With a background in marketing at HUL, Janvi brings a keen eye for storytelling and brand-building to Araa. A lifelong jewelry enthusiast, she’s always believed that the right piece doesn’t just complete an outfit — it expresses who you are. Her vision for Araa was born from a love of everyday accessorizing and a drive to make sustainability both beautiful and accessible. At the heart of her work is a desire to offer pieces that feel fulfilling — ones that quietly empower, never overpower. Fun fact: she’s rarely met a piece of jewelry she didn’t want to take home.
Co-Founder
Tanya Morarjee
With a background in advertising and a lifelong passion for unique jewelry, Tanya has always been drawn to the allure of semi-precious stones and distinctive designs. Growing up in a city renowned for its rich jewelry heritage, she finds inspiration in its vibrant design culture. Her vision for Araa stems from a desire to offer customers unique, wearable pieces at accessible prices. Tanya hopes that each piece sparks curiosity and compliments, making the wearer feel special. Fun fact: her personal collection of jewelry is ever-growing — she simply can’t resist adding new treasures!